| 'net.gain' |
 interPak develops its online marketing strategies for its clients based on the ‘net.gain’ model, which is authored by John Hagel III & Arthur G. Armstrong, and published by the Harvard Business School Press.
This model identifies the elements necessary to generate business, or commerce utilizing an integrated marketing strategy that includes the Internet. Commerce does not necessarily mean ‘selling’ something over the Internet, but rather the impact this strategy has to your business goals and bottom line.
In essence this model indicates that current and meaningful content will build your community of interest, and this is turn will generate commerce. It is also termed the 3-C’s of Web Marketing, and these capabilities are inherent in every Website solution designed and developed by interPak.
interPak has adapted this model for small to midrange businesses and organizations, and provides the Web technologies (capabilities, features as well as high level strategies) to assist you in making your Website work for you!
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